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課程名稱 |
數位趨勢與雲端運算管理
Digital Trends and Management in Cloud Computing |
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開課學期 |
111-1 |
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授課對象 |
管理學院 管理學院企業管理碩士專班(GMBA) |
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授課教師 |
堯里昂 |
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課號 |
GMBA7133 |
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課程識別碼 |
749EM1520 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期五7,8,9(14:20~17:20) |
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上課地點 |
管一405 |
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備註 |
本課程以英語授課。
限GMBA班學位生 或 限管理學院交換生與訪問生
總人數上限：50人 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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課程概述 |
This course will be of special interest to students who want to become more aware of global digital trends, cloud adoption, and the relevant managerial and regulatory challenges of running a business in the contemporary online world.
The course begins by looking at some of the key theoretical concepts surrounding the need for digital innovation, the advantages it brings to competitiveness, and the risks associated with innovation.
Next, students will learn how to work with cloud technologies and how digital solutions are being leveraged amongst startups and small to medium enterprises. For this section, we invite speakers from Amazon’s Web Services (AWS), the leading provider of web hosting services with over 1.16 million companies globally. Distinguished AWS guest speakers will cover some of the key cloud solutions and explain how companies are innovating on top of the cloud and meeting key managerial challenges. This will be combined with real-world case studies as we invite companies to work with students on their final projects and help them explore some of the key trends and challenges companies face on the international stage.
Finally, the course investigates past cases from diverse online business settings to highlight key emerging digital trends and their accompanying managerial and regulatory challenges. |
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課程目標 |
This course will
- Introduce the key platforms that drive innovation, industry leaders, risks, and opportunities
- Introduce why cloud adoption is so important to today’s companies
- Introduce the well-architected framework for cloud adoption
- Introduce the culture of innovation and how product development is conducted
- Introduce key trends of online enterprises
- Raise discussion on the managerial and regulatory challenges faced by businesses |
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課程要求 |
Class Preparation
This class uses a variety of pedagogical methods, including lectures, case discussion, in-class exercises, and guest speakers, with a focus on real-world application through cases and associated readings. Thus, one of the important requirements for this course is thorough preparation and active participation in the classroom. |
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預期每週課後學習時數 |
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Office Hours |
另約時間 備註： Meeting by appointment |
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指定閱讀 |
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參考書目 |
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評量方式
(僅供參考) |
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週次 |
日期 |
單元主題 |
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Week 1 |
Sept 16 |
Course Orientation
Guest Speaker: Allen Houng, AWS Startups BD Manager
This class serves as a general orientation to the course. It introduces the key topics pertaining to Digital Trends and Management in cloud computing that will be visited in this course.
We also invite AWS Taiwan to join us for this session for an introduction to their company, and our cooperation throughout the course.
We take a deeper look at the assignment requirements for the course and explain what a market entry strategy includes.
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Week 2 |
Sept 23, |
Digital Transformation and Advantages to Competitiveness
Guest Speaker and Live Case: ViewSonic
In this session, we discuss some key concepts that drive digital adoption in various markets and look at the key arguments for and against it. We look at the 3-Fundamental Forces Driving Change, and the 5 Domains of Change and Their Advantages.
To contextualise these changes, we team up with ViewSonic to offer a guest speech on their bustling EdTech sector and a hands-on demonstration of their newest virtual teaching platform.
Readings
“Beyond the Productivity Paradox,” Erik Brynjolfsson and Lorin Hitt, Communications of the ACM, August 1998, pp. 49-55.
Optional Readings
“The Digitization of Just About Everything,” Andrew McAfee and Erik Brynjolfsson, Rotman Management Magazine, Fall 2015, pp. 39-42. (HBS)
“Investing in IT That Makes a Competitive Difference,” Andrew McAfee and Erik Brynjolfsson, Harvard Business Review, July-August 2008. (HBS
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Week 3 |
Sept 30, |
Managerial and Cultural Domains of Change
Guest Lecture: Professor David Anderson, NSYSU
Throughout the course, students will find that at the core of digital adoption are managerial decisions in a changing cultural environment that hold the potential to disrupt the traditional business model. In this third session, we invite a guest lecturer to explore these changes in the traditional working environment.
Readings:
Florida, R. (2002). The Rise of the Creative Class. New York: Basic Books {RF]
Inglehart, R. (1997). Modernization and Postmodernization. Princeton, NJ: Princeton University Press. [RI] |
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Week 4 |
Oct 7, |
Company Introductions and Initiating Team Project
In this lecture, we take the opportunity to meet the companies we are working with on our final projects. We also divide into project teams and engage with the companies on possible topics.
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Week 5 |
Oct 14, |
Cloud 101
Speaker: Allen Houng, AWS Startups BD Manager
Cloud computing enables public sector organizations to focus on their missions, not their IT infrastructure. The AWS Cloud provides a broad set of infrastructure services, such as computing power, storage options, networking, and databases, delivered on-demand and available in seconds with pay-as-you-go pricing. How should you get started? Whether you’re a large agency or a small organization, learn how to start your cloud journey.
In this lecture, we will go over why cloud adoption is a trend and why the majority of all new startups choose to start on the cloud.
Activity: Cloud Adoption Framework
Recommended Reading: https://aws.amazon.com/professional-services/CAF/ |
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Week 6 |
Oct 21, |
Market Entry Strategy
Alex Cheng, AWS Business Dev. Manager
In this lecture, Alex Cheng will share a framework called Business Value Flywheel, how to use the framework to diagnose a startup business value to its customers, as well as going through the lifecycle of a startup from MVP, PoC, PoB, and Monetization. With the basic knowledge, Alex Cheng will share learnings from the success and failure market entry strategy I’ve been through, combining workshops to re-design/optimize from the original plan.
Activity: Workshop |
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Week 7 |
Oct 28 |
Mid-term: Topic Pitch and Company Check-in
During this session, student teams are invited to present their initial topic ideas, how they are going to pursue it, and what digital trends they expect to occur in their exploration. The company representatives are invited to provide feedback and suggestions. |
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Week 8 |
Nov 4, |
E-Commerce and Online Shopping Platforms
A number of online platforms dedicated to facilitating trade between B2C (Business to Customer) and B2B (Business to Business) have entered the marketplace, in some cases disrupting the business environment for traditional brick and mortar stores. Global and regional examples include Amazon, PChome, and MOMO, while some social media platforms have also emerged as potential e-commerce platforms. Covid-19 has further changed consumer behaviour in favour of e-commerce. This session takes a closer look at some of the opportunities that exist in the marketplace as well as some of the management considerations.
A key legal issue that has arisen here is that of anti-trust.
Recommended Reading
● COVID-19 Accelerated E-Commerce Growth ‘4 To 6 Years’ (forbes.com) (https://www.forbes.com/sites/johnkoetsier/2020/06/12/covid-19-accelerated-e-commerce-growth-4-to-6-years/?sh=151920e8600f)
Case Study
● E-Commerce, the Pandemic and Traditional Businesses |
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Week 9 |
Nov 11, |
Blockchain and Digital Payment Platforms
E-commerce, financial services and a rising trend of cryptocurrencies are all beneficiaries of blockchain technologies. For this session, we look at the applications of blockchain technologies, including their application in transactions, security and cryptocurrencies. |
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Week 10 |
Nov 18, |
Augmented and Virtual Reality Technologies and Applications
This session explores the growing role of augmented reality (AR) and Virtual Reality (VR) technologies, especially in the sectors of entertainment, remote meetings, education and the metaverse. We also discuss related applications and trends to the Corporate context.
Recommended Reading
● A Manager's Guide to Augmented Reality | Harvard Business Publishing Education
● HBR's 10 Must Reads on AI, Analytics, and the New Machine Age (with bonus article "Why Every Company Needs an Augmented Reality Strategy" by Michael E. Porter and James E. Heppelmann) | Harvard Business Publishing Education |
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Week 11 |
Nov 25, |
Digital Health Services and Technology
In this session, we look at the growing field of digital health platforms and biotechnology. Digital consultations and the issuance of pharmaceuticals along with biotechnology products have grown, giving the border public, especially in remote areas, greater access to quality healthcare through the cloud.
Recommended Reading
● Want to See the Future of Digital Health Tools? Look to Germany. | Harvard Business Publishing Education
● What the Pandemic Means for Health Care's Digital Transformation | Harvard Business Publishing Education
Assignment Due: Case Analysis |
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Week 12 |
Dec 2, |
Environmental Challenges and Opportunities: Big Tech, Privacy and Anti Trust
Discussions surrounding the influence of big tech and their market power have grown. At the time of writing, Alphabet Inc faced 3 anti-trust cases, and Facebook Inc. experiences a significant revenue decline due to Apple Inc. new privacy protections. This session takes a closer look at some of the key cases and what they mean for business. |
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Week 13 |
Dec 9, |
Environmental Challenges and Opportunities: Security Environment
In their operating environments, companies face a rising number of challenges and opportunities. Notably is the proliferation of digital security issues (e.g., US FBI IC3 reported a 300% rise in cybersecurity threats) and the rise of privacy debates (e.g. EU’s GDPR). There are also challenges to expansion such as the prevailing digital divide. These challenges also pose opportunities as proven by Big Tech companies aiming to penetrate developing countries and remote areas with novel internet access opportunities.
Recommended Readings
● Have Your Privacy Policies Kept Up with Your Digital Transformation? | Harvard Business Publishing Education
● “Apple’s FBI Battle is Complicated. Here’s What’s Really Going On,” Kim Zetter, Wired, February 18th, 2016. (https://www.wired.com/2016/02/apples-fbi-battle-is-complicated-heres-whats-really-going-on/)
Case Study
● Apple vs the FBI- The Complicated Balance of Corporate Responsibility |
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Week 14 |
Dec 16, |
Key Management Challenges and Opportunities
Another source of challenges are withing the management and operational structures of companies. Notably, new technologies brings with it disruptions to the existing way of work with some positions being made redundant and others needing new skills in short supply. This session explores some of these issues and how businesses are adapting.
Recommended Reading
● Talbot, D. 2016. The Unacceptable Persistence of the Digital Divide. MIT Technology Review. https://www.technologyreview.com/2016/12/16/155240/the-unacceptable-persistence-of-the-digital-divide/
● How the Meaning of Digital Transformation Has Evolved | Harvard Business Publishing Education
● “Keep Calm and Manage Disruption,” Joshua Gans. Sloan Management Review. Spring 2016. (HBS) Keep Calm and Manage Disruption | Harvard Business Publishing Education
Case Study
● Axel Springer in 2014: Strategic Leadership of the Digital Transformation | Harvard Business Publishing Education |
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Week 15 |
Dec 23, |
Final Presentation Projects
In this session, we’ll ask for students' final presentations and grade them on how successfully they’ve integrated all they have learned. The written Report is due 1-week later. |
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